Managing Key Accounts will give you the ability to identify key accounts with better accuracy and begin to develop a strategy for achieving your business goals.

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Managing Key Accounts (Establishing Relationships)

Managing Key Accounts offers a proven 6-step process that teaches sales professionals to apply new methods for identifying and implementing effective strategies for creating impenetrable relationships with their key accounts. This targeted 2-day workshop provides specific skills and planning tools to research, analyze and develop strategies that ensure a focus on the business needs of your key accounts.

Customized case studies, small groups activities and industry-specific role-play exercises are all designed to allow participants opportunities for practicing the skills necessary to succeed with their with key accounts.

Throughout the workshop, Key Account Managers learn and practice:

Techniques to identify hidden customer business objectives and goals
Methods to assess account opportunities and vulnerabilities
Strategies appropriate for growing targeted accounts
Tips for accurately evaluating the cost and value of account strategies
Techniques for developing account plans and strategies with measurable long- and short-term goals